Did Adidas help during the Covid-19 pandemic?


  • Exploiting German legislation meant for small businesses in danger of bankruptcy – by holding back rent payments on its shops. Their turnaround in 2019 was €23.6 billion (RFI) EDIT: on 20th April, they did apologize for deferring store rent and said they would pay up (Reuters)
  1. They are collaberating with Carbon to 3D print face shields (Instagram)
  2. Made the premium running & training app free for 90 days to help stay in shape (Runtastic)
  3. They are donating €3 million to WHO (Adidas)
  4. Adidas board defers half of its compensation due to Coronavirus (Reuters)
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